During the span of my product career, I discovered that many of the excellent methodologies we use to design, engineer, and make are not quite complete. Design Thinking, Lean and Agile methodologies all greatly improve the respect for users, technical quality, and economic efficiency. But they also each seem to lack in various areas.
For example they often lack regard for ethical and systemic impact. They don't offer fully effective tools for collaboration. Or they lack in diligence and rigour.
The key areas on which we focus are:
→ Alignment, inclusion, and human collaborationUnderstanding the path a hunch takes to become an applied solution, and supporting it in key moments
→ Teaching people to become effective innovators (both in corporate and public settings)
→ Exploring digital tools that make this complex process more palatable, less intimidating, but also trackable and rigorous.
Much of our work is concerned with human relationships and collaboration, as well as helping all individuals unlock their, often dismissed, creativity. This is supported by original tools, mostly created by Toby, but also our continued original research (see my Experiment Engine project).
So far, my work brought substantial revenue in the form of validation experiments delivered to corporates, and having started building increased understanding of our user base that is informing the first concepts for our digital products.