Hey, I’m Joe!

I help teams turn ideas into products people love. Mostly designer, often everything else. I led UX at Yousician (20M users). Now I'm building AI tools for students.

Available for select work

I’ve shipped

Wonders↗︎

2023 — present

Founder · Product & GTM

Founded an AI research-writing tool for students and took it to market — through four honest pivots, and a six-figure institutional contract.

Yousician↗︎

2015 — 2017

UX Lead

Led a three-platform redesign for a 20M-MAU music app and shipped its first voice product. Support tickets fell 97%; the voice product reached $1.6M ARR in its first year.

Verlinvest↗︎

2025

Product & Web Design · with Vicine Design

Designed the web presence for a global consumer-investment firm — editorial layout, brand expression, and a clean content system.

BCG.com↗︎

2024

Information Architecture · with Vicine Design

Reworked the primary navigation for BCG.com, restructuring a large content estate for clarity and findability.

HappyOrNot↗︎

2016

Service & Product Design

Designed and shipped a CX company’s first digital product in a few weeks; it went on to drive $3.3M in revenue.

TinySites

2018 — 2022

Founder · Principal Designer

Ran a small productized web studio — a remote team, recurring revenue, and clients from photographers to industrial SMEs.

I worked with

Oh, a logo wall. How 2000s.

A bit about me

Most at home with things that don't have pre-existing answers (guitar hero for vocals?) and moving products from blank page to revenue.

I'm also a classically-trained artist from a region that produced some of the world's most beautiful glassworks. I take aesthetics, craft, and typography as some of the secret sauce that separates good from great.

Say hi

Building something cool and looking for a hand?

I’d love to hear about it!

joe@pac.al